Shopping for the elusive capsule wardrobe

I aim to liberate my clients from the tyranny of critical wardrobes who sneer at them when their doors are flung open, "You'll find nothing in here that you'll look good in." 
When we carry out your wardrobe edit we will end up with a wardrobe of clothes that can all be worn in the current season.  It's far better to have 10 tops all of which will be worn, than 30 tops, two thirds of which are not the right shape for you, are not appropriate for the season, are too worn/out of date or just don't fit any more. When we've weeded out the garments that shouldn't be there we're able to see where the gaps are and, therefore, what we need to find on your personal shopping trip.  Many of my clients hate shopping.  To be honest they're intelligent men and women who have many interests and shopping is not considered a leisure pursuit.  However, shopping for specific items can be really good fun. 
For instance you'll notice in the two pictures of Lynne on the right that she's wearing the same trousers and top, it's just the knitwear, accessories and lipstick that are different. Once we've identified the foundations of your capsule wardrobe we can then start to create new outfits with only subtle changes. 


Like an Agatha Christie character desperately trying to solve a mystery you'll see me with my notebook in hand looking to solve a client's shopping dilemna. I will always shop for as many hours before I meet with my client as I do with them.  For instance, if we are to shop for 2 hours I will have researched the shops for at least 2 hours before, often far more.  I aim to shop for a maximum of 3 hours with a client.  Once we get past this threshold many of us will buy out of tiredness and make mistakes.  It's far better to stop early and be keen to return once we've tried on our new buys with garments already in our wardrobes.  We might also notice gaps in our wardrobe that we didn't see first time round, "Actually I need a pair of shoes that will go with those trousers and this skirt."  As we fill in those sartorial holes clients also notice that the wardrobe becomes a welcoming friend, "Now what shall we put together today?" and life feels that little bit easier and a lot more enjoyable. 
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